TheronGroup of Consultants

80/20 Golden Rule · Pareto Optimality

PGDip Management · PGDip

MKTM526 Marketing Management — Model Answers

Available Substantial material deliverable now, with more in build.

Talk-show assignment on customer-service failure in South African retail banking.

From the module

How MKTM526 pages are set

The house page treatment every TheronGroup document uses. The full extract from this module is sent free on request.

Representative page — shows the layout, not an extract from MKTM526.

TheronGroup · MKTM526Integrated Professor's Notes

1How Marketing Management is examined

Each part of the MKTM526 guide opens by setting out what the work experience module asks for, the work products that satisfy it, and what a supervisor is signing off.

Professor's Note

Every part closes with a note like this one: the point on which candidates most often lose the marks, and how to avoid losing it. Ask for the free MKTM526 extract to see a worked example from this module.

80/20 Golden Rule · Pareto OptimalityPage 1

How it is examined

How MKTM526 is examined

The group assignment is split into a written report worth 30 marks and a recorded talk-show presentation worth 70 marks, so most of the credit goes to how clearly the group explains and defends its analysis on camera.

Based on: 2026 group assignment brief. Confirm the current format in your tutorial letter or module guide.

Module facts

Module codeMKTM526
InstitutionPGDip Management
LevelPGDip
Updated21 September 2026

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